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This allows businesses to gain or maintain market share and protect the investments made into research and development. Since nurses deal with both the health of patients, and their own health, it is especially important that they take steps to become wise consumers of Internet-based healthcare information, including that found in avenues of social media. A key factor is the ability to share research findings. Establishing effective patient connections among peers and/or providers via social media sites may contribute to health by leading to emotional support and helping patients maintain relationships with providers. Spreading positive images and recognition of clinical nurses through photographs is meant to be a key component to increase engagement of the nurses in this facility. In academics, there are a host of benefits for social media use in nursing. Two areas important to consumers of healthcare delivery in the context of social media are the ability to make patient connections (with peers and/or providers) and the importance of obtaining trustworthy information. Archibald and Clark (2014) highlight the ease of using Twitter® to help disseminate research findings.
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